Why aren’t the Australians loved?

It's one the players and Cricket Australia find hard to understand. It's an issue that extends beyond on-field controversies, polarising leadership and perceptions of arrogance. It's not just about poor scheduling, advertising overload, high ticket prices or confusion about the game's future. It won't be fixed by a stage-managed makeover, nor by the team winning match after match. The players are only part of the cause. But, as the faces of the juggernaut, they bear the brunt of public frustration. They are winners but they are not as loved as they should, could or want to be.