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Zimbabwe rebranding makes the headlines ... again Secret police look into logo change March 22, 2005
Daily life in Zimbabwe throws up some bizarre stories, but few as odd as the one doing the rounds this week concerning the Zimbabwe Cricket Union's new logo. Introduced in November as part of a brand re-launch, the new logo has apparently attracted the attention of the government's infamous Central Intelligence Organisation (CIO) who, so the reports go, held an investigation into a possible hidden agenda. The logo appears harmless at first glance, featuring three stumps, a white line (representing a boundary line) on a green background, and a cricket ball. But that innocence was lost on the CIO which saw more in the emblem than most. Instead of three stumps, it saw a letter M; the cricket ball became a D; and the boundary line became a C. That spelt out the initials of the Movement for Democratic Change, Zimbabwe's major opposition party. A source close to the ZCU told Cricinfo that the matter had been raised at a board meeting although that was categorically denied by Lovemore Banda, the ZCU's media manager. It is inconceivable that the ZCU (patron, Robert Mugabe) would in any way be linked with such a potentially embarrassing situation. It is probably more an indication of how paranoid the authorities have become about anyone opposing the government. But the incident has a darker side. A former Zimbabwe Cricket employee told Cricinfo how he was nearly beaten up by ruling ZANU PF supporters when he was spotted wearing a Zimbabwe one-day replica shirt with the new logo. The supporters asked him why he was wearing an MDC T-shirt and he had to do some fast-talking to avoid being attacked. He said that the situation was inflamed by the colour of the T-shirt. Red is synonymous with the MDC. © Cricinfo
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